Pokémon GO has officially pulled in over $250 million in profits from just the United Kingdom, the United States, and Germany, according to a report from Financial Times.
Less than a week ago, we heard that
Pokémon GO made over $200 million in its first month on the market (the period between July 6th and August 6th), giving it the most successful first month in the history of the App Store. This means that, in the six days between August 6th and August 12th, British, American, and German Pokémon GO players spent well over $50 million on the game.
Pokémon GO is currently available in 72 countries around the world. Extrapolating the data from the U.S.A., U.K., and Germany to the rest of the globe, it’s very likely that the game will be pulling in a few billion dollars every year from in-app purchases.
A separate study by YouGov, a British polling company, provided some more interesting statistics regarding the game’s success. They claim that about one fifth of Pokémon GO players spend money on the game, and European and North American players are more likely to spend money than players located elsewhere. In the United Kingdom and the United States alone, there are currently an estimated eleven million paying Pokémon GO players. About 29% of American players and 20% of German players regularly spend money on the game, and 9% of German players—about 142,000 people—have spent over €100, or $112.
About 13% of the adult population in the United States, the United Kingdom, and Germany has played
Pokémon GO. One third of those players were high-earning adults over the age of 35, which could help explain why a large minority of the population is spending a considerable amount of money on the game. Pokémon GO also has a good retention rate; about 90% of the game’s players are estimated to continue using the game four weeks after they first downloaded it.
What do you guys think? Did any of you expect
Pokémon GO to have such unprecedented success? In your experience, is Pokémon GO really as popular as these numbers suggest? Let us know in the comments below!