Game Freak’s beloved Pokémon franchise has been one of the top sellers on handheld consoles for decades, and lately it’s been making some waves in another market. The Pokémon Company has launched several games on mobile devices, including the phenomenally popular AR game Pokémon GO from Niantic.

Thanks largely due to the success of Niantic’s game, the
Pokémon brand just passed a significant milestone on mobile. According to Sensor Tower’s research over $2.5 billion in revenue has been generated from Pokémon mobile games.

Unsurprisingly, the vast majority of that money comes from
Pokémon GO. Sensor Tower estimates that it makes up a whopping 98% of that total. Pokémon GO accounts for all but $50 million of the total, and half of what’s left over ($25 million) came from Pokémon Shuffle.

In total,
Pokémon games on mobile have combined for 640 million installs. Around 86% of that is accounted for by Pokémon GO alone, which has been installed around 550 million times. Pokémon Duel is a distant second with 39 million installs.

Source: Sensor Tower

Ben Lamoreux

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