The ever-lucrative holiday season is upon us, and the biggest day of them all is Black Friday. Retailers, especially in the United States, offered all kinds of deals and bundles to entice customers to open their wallets, and a handful of popular video games cracked the list of top-sellers for the holiday. Leading the charge was none other than Pokémon: Let’s Go, Pikachu and Eevee.
According to Adobe Insights (based on an analysis of 80% of online retailers in the US), Pokémon: Let’s Go, Pikachu and Eevee was the fourth best-selling item of Black Friday, coming in behind Laptops, L.O.L. Surprise, and Fingerlings. God of War saw a surge in sales (despite launching all the way back in April) that took it all the way to fifth place, just behind Pokémon. Red Dead Redemption 2 was also one of the hottest items of the holiday, but it didn’t make the top five.
All in all, online Black Friday sales shattered records this year, as consumers spent over $6.22 billion in the US, topping last year’s number by 23.6%. Cyber Monday is expected to be even bigger, with Adobe predicting a 17.6% increase over last year for a total of $7.8 billion today. If that projection is accurate, sales from the two events will top $14 billion. And there’s still a month left to go until Christmas.