Just three years ago, Nintendo’s position as a company was that TV advertisements don’t help sales and usually aren’t worth the investment. Times have sure changed! Under President Tatsumi Kimishima, the company has been more willing to shell out for advertising time, including a 2017 Super Bowl commercial.

Just ahead of the launch of Mario Tennis Aces, Nintendo has decided to make a big marketing splash once again. This time, they’ve recruited tennis legend Rafael Nadal! Nadal and Mario face off in an intense tennis match that really heats up when they start including some of the new special moves from the upcoming Switch game. You can check it out above!

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Ben Lamoreux

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