For years, Nintendo was staunchly opposed to entering the mobile market, but these days you can play Nintendo franchises like Fire Emblem, Animal Crossing, and even Mario on a phone or tablet. One of Nintendo’s main concerns in this new venture has been preserving their brand’s image, as mobile game monetization methods are often seen as predatory or even gambling.
This is good news for players, but not so much for Nintendo’s business partners. CyberAgent, the parent company of CyGames, recently reduced its fiscal outlook for the first time in 17 years. This was due to lower than expected profits from Dragalia Lost, the mobile game they recently launched in a partnership with Nintendo.
According to a CyberAgent employee who spoke with the Wall Street Journal, Nintendo was unhappy with the fact that players were complaining about being gouged for cash when trying to win rare characters. In response, they reportedly ordered CyGames to change the in-game odds so players wouldn’t have to spend as much. The CyberAgent source claims the company would make significantly more money off Dragalia Lost if it weren’t for Nintendo. Nintendo has reportedly taken similar measures with DeNA, their first mobile partner.
Nintendo sees its mobile business not just as a way to make money, but also as a means of raising brand awareness to improve the sales of their dedicated video game hardware, like Nintendo Switch, and its games. As such, they’d like to avoid generating any bad press with their mobile games, even if it means making less cash.
Source: Wall Street Journal