When it comes to public relations, Nintendo has one of the best PR strategies going around today. From reimbursing dedicated fans who purchased the 3DS early through the ambassadors program, to making announcements directly to consumers through “Nintendo Direct,” the company sure knows how to communicate effectively with its customers.

The Miiverse announcement communities are just the next evolution in Nintendo’s excellent PR strategy, which sees famous developers such as Eiji Aonuma communicating directly with fans. Today, Nintendo President Satoru Iwata made his first post on MiiVerse talking about the upcoming Wii U update.

Hello, this is Satoru Iwata of Nintendo.

As we announced in the January Nintendo Direct, we plan to release
two Wii U system updates. One in spring, and one in the summer.

Today, I would like to let you know the status of these two updates.

We are planning to release the spring system update in April, which
will improve the time it takes to launch software, and the time it takes
to return to the Wii U Menu.

We still have tests remaining, and it will take a little more time
until we can release the update. But today, we have prepared a video so
you can see how the loading time will change when returning to the Wii U
Menu with the system update, so please take a look if you are
interested.

In the future, we would like to share announcements about Nintendo
Direct events here, so we appreciate your continued attention.

And lastly, like in other Announcement Communities, please understand
that while we read every comment, we are not able to reply. Thank you.

It is a smart strategy to keep announcements and news coming directly through MiiVerse. The video Iwata refers to can be found here.


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