Sadly, many Sonic the Hedgehog fans have slowly given up hoping for a return to greatness for the blue hero. SEGA, however, is still hopeful that they can pull Sonic out of his slump. “We want to release good titles to all the players,” says Sonic Team head Takashi Iizuka, “and that is the challenge for us moving forward – making sure our games are great.” Meanwhile, Sonic Chief Brand Officer Ivo Gerscovich would like to see Sonic as an “entertainment icon.”
Here’s what Gerscovich told MCV magazine:
“SEGA is really – as of this last year – putting a huge emphasis on quality. One of the things about Sonic Boom: Fire & Ice is that we held the title for a year, which is not something SEGA has traditionally done, but this focus on quality is really about trying to take Sonic back to where it used to be. We are really focused on turning Sonic into an entertainment icon, not just a games icon. We want to go across all platforms and elevate his status even further, which explains why we are doing so much.” — Ivo Gerscovich
Gerscovich also promises a “lot of new announcements” for Sonic in the future. Here’s hoping that Sonic will impress us once more!