Yesterday, Game Informer released a long article about the history of SEGA, which revealed a lot of information about the transition that the company went through once it stopped selling hardware and started developing video games for multiple platforms. Game Informer’s article included a series of quotations from several SEGA executives, who provided some insight on the console market in the 80’s and 90’s and told some real stories about what it was like to witness the SEGA’s downfall after the commercial failure of their last console, the Dreamcast. The article also included some information on SEGA’s recent partnership with Nintendo and the exclusivity deal that the two companies drafted for the last three Sonic the Hedgehog games.
For those who may not be aware, SEGA was actually one of the biggest powerhouses of the console market up until fifteen years ago, and it was famous for being Nintendo’s biggest competitor before Sony and Microsoft came around. The rivalry between Nintendo and SEGA, often symbolized by the rivalry between Mario and Sonic the Hedgehog, was absolutely brutal, and when SEGA ultimately dropped out of the race after they discontinued the Dreamcast, it had a profound impact on the video game industry. Because of the history that the two companies share, it was somewhat crushing for many SEGA executives to start developing games for Nintendo consoles.
Of course, as the years have gone by, Nintendo and SEGA have built a healthier relationship. A few years ago, the companies drafted a temporary exclusivity deal, which essentially made SEGA release three separate Sonic games exclusively on Nintendo consoles. Under this deal, SEGA launched Sonic Lost World, Mario and Sonic at the Sochi 2014 Winter Olympic Games, and Sonic Boom: Rise of Lyric and Shattered Crystal. In Game Informer’s article, Ivo Gerscovich, the chief brand officer for Sonic the Hedgehog, commented on this exclusivity deal, speaking positively about SEGA’s current relationship with Nintendo and, stating that the deal greatly benefited both companies.
“That relationship greatly benefited both Nintendo and ourselves, but now we’re coming up to the end of that exclusivity and we’re excited about being on all platforms. They’ve been great partners of ours and there’s a great respect between both companies.” — Ivo Gerscovich
What do you guys think? Did you like the games that SEGA released under this exclusivity deal? Were any of you around during the peak of SEGA’s rivalry with Nintendo? If so, is it weird to see them cooperating in this way, fifteen years later? Let us know in the comments below!
Source: Game Informer