One of the biggest announcements at Microsoft’s E3 press conference last week was the confirmation that they are developing a more powerful Xbox One model, code named Project Scorpio, for release in holiday 2017. Andrew House, president of Sony Interactive Entertainment, has since commented about the upcoming console from his competitor, stating that was “surprised” that Microsoft announced such a device over a year before launch, citing the poor response to the PS4’s early announcement and the success of Apple’s “available now” approach.
Here’s Mr. House’s full statement:
“I was surprised by the step of announcing something over a year ahead of time. The dynamics of the tech industry are such that there’s a much heavier emphasis on immediate gratification than there was. A lot of that is to do with how Apple has very cleverly and elegantly managed the ‘available now’ approach. So yes, that was a slight surprise to me. We experienced this ourselves, when, in 2013, very much in line with our previous strategies, we announced a concept and a name for PlayStation 4, and everyone said ‘where’s the box? How dare you?!’ That was the point we realised, well,
we hadn’t changed but the world around us had.” — Andrew House
What do you guys think? Does Mr. House have the right idea, or is Microsoft’s announcement perfectly timed? Sound off in the comments!
Source: The Guardian