Nintendo recently released Splatoon, bringing team-based shooter action to Wii U. With its bright colors, young protagonists, birthday party Summer tour, and commercial mantra of “you’re a kid now, you’re a squid now,” Splatoon is definitely aimed primarily at a younger audience (or at least a family audience), but Nintendo hopes it will be seen as more than a children’s game. Splatoon producer Hisashi Nogami talked about Splatoon‘s style and appeal, and the steps taken to try to attract gamers of all ages, and not just children. Here’s what he had to say:

With its colourful graphics and style Splatoon can no doubt appeal to young gamers, but are you confident that players of all ages will be excited about the game?

As children, we all dreamed of being able to coat a town in ink (although of course we were never allowed), so being able to do this in a game is something we feel a lot of people are going to be interested in, regardless of age or gender.

We’ve also filled the game with things we loved when we were teenagers, including fashion and music and hope that users who can relate to this will find the graphics and audio of the game appealing too.

Having said that though, to really 100% understand what we’re talking about you need to see and experience it for yourself as opposed to just imagining it in your head.

We hope that the parents of younger gamers, watching the screen from behind will feel compelled to jump in and play Splatoon too.

If you’re a Splatoon owner, do you feel it does a good job at providing a fun experience regardless of age? If you haven’t tried Splatoon, is its “kiddish” style a factor in that decision? Let us know your thoughts in the comments!

Source: Nintendo Life

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Ben Lamoreux

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