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Mobile Platforms News Nintendo

Super Mario Run Has Generated Over $60 Million

Nintendo was once staunchly opposed to entering the mobile market, but they eventually had a change of heart, and in December of 2016, even Mario made his way to phones and tablets. Super Mario Run took the famous plumber on an auto-running adventure that has been downloaded over 200 million times. A year and a half later, the mobile game has earned an estimated $60 million in revenue.

While that number is certainly nothing to scoff at (you can bet Nintendo easily turned a profit), it’s not the kind of big bucks investors likely expected when the game was first announced. Unlike Miitomo or Animal Crossing: Pocket Camp, Super Mario Run isn’t a free game that earns money off microtransactions. There’s a free demo, but the game itself requires a one time only purchase of $10.

This suggests that around 6 million people paid for the game, although that number is likely a little higher due to the fact that the game has been put on sale for $5 on several occasions. Even at a generous 10 million, that would mean only around one out of every 20 people who played the demo bought the full game.

That said, Nintendo sees their mobile games as just one piece of a bigger puzzle. Over 200 million people played Super Mario Run. Even if the majority didn’t buy it, the game greatly increased brand awareness. That’s important to Nintendo as they’re planning to launch theme parks, movies, and more non-gaming ventures going forward.

Source: Sensor Tower

Mobile Platforms News Nintendo

Super Mario Run is Now 50% Off for Mar10 Day

Back in December of 2016, Nintendo brought its most iconic character of all to the mobile market with Super Mario Run. The auto-runner has been downloaded over 200 million times since then, but many of those downloads aren’t paying customers. Unlocking the full game costs $10, but if that price tag has been putting you off, you’ll be happy to know that Nintendo is currently offering a pretty sweet deal.

Because today is March 10th, also known as “Mar10 Day,” Nintendo is offering
Super Mario Run for half its normal price. This deal lasts from today until March 25th, so if you haven’t played the free version of the game yet you have plenty of time to give it a try and decide if it’s worth the $5. Super Mario Run doesn’t contain any in-app purchases outside of the initial cost, so one payment gets you the full game.

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Mobile Platforms News Nintendo

Fire Emblem Heroes is Making Nintendo Way More Money than Super Mario Run

Super Mario Run may be about to reach its 150 millionth download on iOS and Android combined, but the far less popular (in terms of overall downloads) Fire Emblem Heroes is literally giving the iconic plumber a run for his money. The mobile installment in the Fire Emblem series, while being downloaded less than a tenth the amount of Super Mario Run, has raked in more revenue for Nintendo by quite the margin.

At last week’s financial results briefing, Nintendo revealed that Fire Emblem Heroes has outsold Super Mario Run by a longshot due to their experimentation in monetization. While many gamers are not purchasing Super Mario Run after downloading it, Fire Emblem Heroes earned more than $5 million in its launch week alone due to its implementation of microtransactions.

What do you think about this news? Have you enjoyed Nintendo’s mobile titles so far? And what do you think the Big N will do next in regard to payment models for the mobile games? Let us know what you prefer in the comments below!

Source: Twitter

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Mobile Platforms News Nintendo

Super Mario Run is Finally Coming to Android Tomorrow with Some New Features

Tomorrow, March 23rd, Nintendo will finally release Super Mario Run on Android devices, more than three months after its launch on iOS. As with the iOS version, there will be a demo of Super Mario Run available for free, but the full game will cost $9.99.

Along with this release, Super Mario Run will be getting an update on all platforms, which will add a few new features to the game. Super Mario Run version 2.0.0 will include four new Yoshi colors (yellow, red, purple, and blue), a new challenge mode, and a few new courses in the Toad Rally that’ll become available after completing the first four worlds. The game is also getting a few smaller additions, like an increase in the maximum number of items that can be bought in the Kingdom Builder and more clear instructions regarding the process for unlocking content.

What do you think? Have you been waiting for Super Mario Run to make its way to Android devices? Are you excited by any of changes that the update will bring? Let us know in the comments below!

Source: Perfectly Nintendo

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Mobile Platforms News Nintendo

Nintendo Finally Announced When Super Mario Run is Coming to Android

After releasing on iOS devices in December, Super Mario Run will be making its debut on Android devices this March. The announcement comes from the official Japanese Nintendo Twitter account, and was shortly re-iterated by the other regional accounts, so this appears to be the worldwide release date. If you’re as excited for the game’s release on Android as I am, you can pre-register on the Google Play store here.

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Mobile Platforms News Nintendo

Report: Only Around 3% of Super Mario Run Players Bought the Full Game

Super Mario Run made its iOS debut last month, and it quickly shot to the top of the mobile revenue charts. Unfortunately for Nintendo, it didn’t stay there. Although it hit 50 million downloads in record time, Super Mario Run isn’t the cash cow that other popular mobile games are, as it has a one-time payment of $10 and no microtransactions. So while millions upon millions have downloaded the auto-running app, only a small percentage actually put any money into it.

According to The Wall Street Journal (via data provided by market research firm Newzoo), Super Mario Run has been downloaded around 90 million times, but only around 3 million players paid the $10 to upgrade to the full game. The vast majority of Super Mario Run players are either content with the demo alone or don’t feel it’s worth $10.

Prior to launch, analysts predicted that Super Mario Run would eventually reach 1 billion downloads. If the current trend of 3.3% of gamers paying for the full experience continues, Nintendo can expect around 33 million paid downloads and around $330 million in revenue when it’s all said and done. That’s not exactly pocket change, but it’s not on the level of games like Candy Crush and Pokémon GO, which explains why investors aren’t too pleased.

Nintendo could still potentially change up the payment model down the line to attract new customers. They could also add in DLC at some point, but they currently have no plans to do so. If a recent Nintendo survey is anything to go by, however, it’s more likely that they’ll try to capitalize by releasing a sequel.

Source: The Wall Street Journal

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Mobile Platforms News Nintendo Videos

Can You Beat Super Mario Run’s Hardest Level?

Nintendo released Super Mario Run on iOS devices two weeks ago (an Android release should be coming soon), and millions of players have joined in on the auto-running fun. If you paid the one time charge of $9.99 to unlock the full game, you’ve probably played all 24 of the regular levels by now, but did you know there’s a secret, unlockable Special Course?

If you manage to collect all of the hidden coins in every normal level of Super Mario Run, you’ll unlock a black pipe that takes you to a secret level. This final stage is the toughest in the game, forcing you to time your jumps carefully to dodge buzzsaws without falling into the lava. It’s a challenge, but if you’ve played some of the tougher courses on Super Mario Maker, you should be up to it. You can watch a playthrough of this final challenge by clicking the video above.

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Mobile Platforms News Nintendo

You Can Now Pre-register for Super Mario Run on Android Devices

Super Mario Run launched on iOS devices two weeks ago, but Android users can’t join in on the fun yet. When Nintendo initially unveiled the auto-running mobile game, they said that it would remain exclusive to iOS devices at least through the end of 2016. Nintendo hasn’t given an exact release date for the game’s Android release, but it shouldn’t be too long of a wait.

As of today, you can already pre-register for the game
on the Google Play store, and if you do so, you’ll receive a notification as soon as Super Mario Run is available. Super Mario Run starts as a free download that restricts you to a limited version of the game, and the full game can then be unlocked for $10. There are no in-app purchases, and Nintendo currently has no plans to release any DLC for the game, free or paid.

Source: Google Play

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Mobile Platforms News Nintendo

Super Mario Run is No Longer the Top-Grossing App in Any Country

Nintendo recently released Super Mario Run on iOS devices, officially bringing their biggest IP to the mobile market. The app quickly shot to the top of the download revenue charts in the United States and many other countries around the world, reaching 50 million downloads in record time. At its highest, Super Mario Run was the top-grossing app in 40 countries, but as of today, it no longer hold the top spot in any territory.

Super Mario Run starts as a free download (which has helped it retain its top spot for mobile downloads in 88 countries, down from a previous high of 138) that gives you limited access to its features, and unlocking the full game costs $10. This $10 price tag allowed it to be quite profitable at launch, but the game features no microtransactions (and supposedly never will), so it has no way to bring in additional revenue after launch.

It’s still pulling in money from new downloads (and it’s also doing a great job of boosting Nintendo’s brand awareness), but unless Nintendo has a change of heart regarding DLC, its profits on iOS have likely peaked. Nintendo plans to release the game on Android devices some time next year, so it will likely see a temporary revenue spike at that time as well, but sustaining it for more than a week or two will be difficult.

Source: Bloomberg

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Mobile Platforms News Nintendo Nintendo Switch

Online Searches for Nintendo Terms Are Now Higher Than PlayStation and Xbox Combined

It’s been a bit of an off year for Nintendo in terms of core releases, as a relatively low number of 3DS and Wii U games were released in 2016 while the company geared up to launch Nintendo Switch next March. However, Nintendo has found other ways to keep money flowing in, and more importantly, they are working hard to improve their brand awareness. They’re doing particularly well in the latter category, as research shows that online searches for Nintendo-related teams have skyrocketed in recent months.

According to Venture Beat (via data provided by
SimilarWeb), online interest in Nintendo has seen an enormous spike in the second half of 2016. Searches for Nintendo-related terms began to climb in the summer with the release of Pokémon GO, but they’ve really been exploding since September with the reveal or release of Nintendo products like the upcoming Nintendo Switch, the NES Classic Edition console, and Super Mario Run.

Since this spike, Nintendo’s search traffic volume has been higher than that of PlayStation and Xbox combined. The driving force behind this search surge is an increase in the number of popular Nintendo terms that are drawing interest. At the start of the year, just six Nintendo-related words were pulling in large amounts of traffic, but that number has grown to 101 in recent months.

“The growth in Nintendo’s search traffic over 2016 is so big that when comparing its search traffic in November 2016 to January 2016, it multiplied its search traffic by [a factor of] 60. In January 2016, we were able to identify a total of 39 keywords generating traffic for these brands. Nintendo had 6, Xbox had 16, and PlayStation had 17. While in November 2016, we were able to identify 183 of such keywords. [And then], Nintendo had 101, Xbox had 30, and PlayStation had 52.”
— SimilarWeb

This increased awareness and interest in the Nintendo brand is good news for a company looking to launch a new home console after their previous effort undersold expectations by tens of millions. Nintendo will look to continue this expansion of their brand going forward, as they are interested in film and TV adaptations of their IP and they have teamed up with Universal Studios to create Super Nintendo World.

Source: VentureBeat

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Mobile Platforms News Nintendo

A Nintendo Survey Asks If Players Want a Sequel to Super Mario Run

Nintendo took its first step into the mobile market earlier this year with the launch of Miitomo, a free-to-play social app featuring Miis. The company then made a much bigger move into the mobile space just over a week ago with the launch of Super Mario Run on iOS devices. The latter title can be downloaded for free as a demo, and customers are charged $9.99 to unlock the full version. Nintendo is looking for feedback into this approach, and they recently sent out a survey that included some interesting questions that could hint at their future plans.

One of the questions on Nintendo’s Super Mario Run survey asked players what they think a fair price is for the game. Later on, the survey also asks players if they would be interested in a sequel to the game. A Nintendo spokesperson recently stated that the company had no plans for any DLC for Super Mario Run, free or paid. It’s possible that Nintendo will instead look to capitalize on its sales by releasing sequels with different pricing models.

Source: MacRumors

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Mobile Platforms News Nintendo

Super Mario Run Has Already Been Downloaded Over 50 Million Times

Nintendo recently brought its biggest IP to iOS devices in the form of the auto-running game Super Mario Run, and it’s off to a hot start. Super Mario Run has topped the mobile download charts in 140 countries around the world, and it’s in the top ten for revenue in 100 countries. Nintendo recently announced via the game’s official Japanese Twitter account that it has now been downloaded over 50 million times. Nintendo previously announced that it hit 40 million downloads in four days. In celebration, Nintendo will be giving out 10 Rally Tickets to all players for free.

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Mobile Platforms News Nintendo

Super Mario Run Was Downloaded Over 40 Million Times in its First Four Days

Nintendo recently released
Super Mario Run on iOS devices, and the mobile app has quickly climbed to the top of various download charts. Mobile analysts have given conflicting estimates on just how many times the app has been downloaded, but now we have official word from Nintendo. According to the Big N, Super Mario Run was downloaded over 40 million times in its first four days. This fast start pushed it to the top of the free game charts in 140 countries, and it’s in the top ten for revenue in 100 countries.

Source: Nintendo

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Mobile Platforms News Nintendo

Nintendo Has No Plans to Release Any Paid or Free DLC for Super Mario Run

Nintendo recently launched Super Mario Run on iOS devices, and although it’s pulling in pretty good money early on, Nintendo’s stock has taken a substantial hit. This is partially due to the fact that some investors are unhappy that Super Mario Run doesn’t feature microtransactions like Pokémon GO and other lucrative mobile apps. Super Mario Run features 24 levels and two extra modes for a one-time payment of $10, and according to Nintendo, that’s how things are going to stay.

Some fans have expressed that they’re expecting or hoping that Nintendo will release additional levels for free, and some investors would love to see more paid content introduced into the game. The Wall Street Journal spoke with Nintendo about that possibility, and they were told that the company has no plans for any additional content, either free or paid. Nintendo executives could change their minds at some point, but for now, what you see is what you get.

Source: The Wall Street Journal

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Mobile Platforms News Nintendo

Nintendo’s Stock Value Has Dropped By Over $5.6 Billion in One Week

As Nintendo prepared to launch Super Mario Run, their stock value was on the rise, reaching a number near the heights of the Pokémon GO craze. However, since the app launched, it’s been an entirely different story. Nintendo’s stock took a hit of over 4% immediately after Super Mario Run released, and it plunged even further after the weekend. Nintendo’s value declined by another 7% today.

This brings the company’s market cap to ¥3.48 trillion, down from ¥4.14 trillion just one week ago. In other words, the company’s overall market value declined by ¥660 billion. Converted to US currency, that’s over $5.6 billion. Analysts believe this plunge is caused by factors like the game’s $10 price tag and required online connection.

Source: Google Finance

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Mobile Platforms News Nintendo

Siri Now Responds to “It’s Mario Time” with a Bunch of Pun-Filled Answers

Super Mario Run hit the Apple Store just a few days ago, and now iOS has a few Mario Easter Eggs that are being discovered. One of these is built into the voice recognition software Siri. The program now responds to the phrase “It’s Mario time” with lines such as “Mario is putting on his overalls right now” and “If I had a coin for every time I heard that, my Mushroom Kingdom would have so many toad houses by now.” If you guys have an iPhone, feel free to try it out. If not, you can hear Siri’s responses by clicking the SoundCloud embed above!

What do you guys think of this? Are there other video game Easter Eggs that you’re fond of? Let us know in the comments below!

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Mobile Platforms News Nintendo

Super Mario Run is Now the Top-Grossing iOS App in the US

Months after testing the waters with Miitomo, Nintendo just brought its biggest IP to the mobile market with Super Mario Run. The auto-running game is off to a hot start, topping download charts all over the world, and it’s making good money as well. After it easily made its way onto the top ten list for highest-grossing iOS apps in the United States on day one, Super Mario Run continued its climb today, and it’s now at the number one spot. It has also claimed the top spot for revenue in the UK. Maybe that will calm the nerves of uncertain investors.

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Mobile Platforms News Nintendo

Nintendo’s Stock Dropped Over 4% Following the Launch of Super Mario Run

Investors have been urging Nintendo to get into the mobile business for years, and the company’s stock value has been steadily rising for months partially thanks to announcements regarding Super Mario Run. However, investors weren’t quite as pleased on launch day as you might expect. Instead of providing Nintendo with a huge stock boost, the launch of Super Mario Run saw Nintendo’s value decline by 4.24%.

So what’s causing this lack of faith among shareholders? According to Niko Partners analyst Daniel Ahmad, the pricing model appears to be a concern.

“The main concern for investors right now is whether consumers are willing to part with $10 to unlock the full game. The upfront cost is something rarely seen in mobile games today that are targeting a large player base, as Nintendo clearly is through the promotions on the app store and use of their most popular mascot. The spending cap is certainly being seen as an obstacle stopping Nintendo from generating revenues as high as Pokémon Go back in July.

“We’ve seen a number of complaints around the price of the game, especially on the app store where a number of 1 star reviews have been left by users for this reason. We’ve also noted that the first three levels can be completed very quickly and that players may not have had enough time to really play the game before hitting the mandatory paywall to unlock the full game. The payment screen is also quite confusing as it doesn’t explicitly state the the $10 is a one off payment to unlock the entire game.

“The game is already the top grossing title in the UK which shows there is a willingness from many Nintendo fans to pay the $10 to unlock the full game. However, it remains to be seen if the wider mobile gaming audience will jump in and pay too.”
— Daniel Ahmad

Despite these issues, Super Mario Run is proving quite popular early on. Day one stock surges and drops are often unpredictable, and it will probably take some time for the app’s real impact on Nintendo’s stock to be understood.

Source: Google Finance, MCV UK

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Mobile Platforms News Nintendo

Super Mario Run Topped the Mobile Download Charts in 62 Countries at Launch

Nintendo made its mobile debut with Miitomo earlier this year, but they saved the big guns for the holiday season. Super Mario Run officially launched on iOS devices yesterday, and it’s off to a hot start. According to a report from Venture Beat (with additional information provided by Sensor Tower), Super Mario Run shot top the top of the download charts in 62 countries on its first day. This includes the United States.

Even though the game doesn’t feature microtransactions (opting instead for a one-time payment of $10 to upgrade the app from a demo to the full experience), it’s proving profitable as well. Super Mario Run quickly shot up to number seven on the iOS revenue charts in the US, and it became the top-grossing app in Germany, the Netherlands, Mexico, Guatemala, and Colombia on day one.

Source: Venture Beat

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Mobile Platforms News Nintendo Trailers Videos

Nintendo’s New Commerical for Super Mario Run is a Nostalgic Look at Mario’s History

Nintendo had no interest in the mobile market for many years, but the company recently had a change of heart. After testing the waters with Miitomo earlier this year, Nintendo just released Super Mario Run on iOS devices. Although the new game switches things up a bit with an auto-running mechanic, Nintendo wants you to know that it’s still got the same feel as the classics. A new promo for Super Mario Run takes us on a tour of 2D Mario history to hammer in the message “The feeling never changes.” You can watch by clicking above!

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