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Nintendo Plans to Expand Beyond Games to Become “More of an Entertainment Company”

Nintendo isn’t showing the most impressive video game sales numbers. To combat lacking profits, Nintendo is planning to expand beyond the medium of gaming to form a safety net for the company.

In a recent fiscal meeting, the Big N stated that they were not “pessimistic” about video games, but wanted to expand beyond the business to form other pillars. These other pillars will keep Nintendo stable as the company moves into the future. The aim is to become “more of an entertainment company” according to senior research analyst David Gibson. Considering Nintendo’s plans to aggressively develop and market their mysterious Quality of Life product, it seems like the Big N wants to take a step away from gaming for a bit to search for opportunities in other fields. But wait! Don’t worry! That step back from video games doesn’t mean Nintendo is leaving the industry.

How much will Nintendo expand beyond video games? What do they mean by an “entertainment company?” Only time will tell.

Source: Twitter

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Nintendo Confident in the Quality of Life, Calls it a New Pillar

Remember that mysterious announcement about “improving quality of life” made by Nintendo back in January? Well, the Big N is finally commenting on all the speculation and doubts.

In a recent fiscal meeting, Iwata reassured journalists in a Q&A session that Nintendo is putting their full creative force behind the Quality of Life. According to senior research analyst David Gibson, Iwata told people to not think “too narrow of Nintendo.” The company leader followed up by saying “[Nintendo] can make things fun, health services… We know how to get people hooked.

Nintendo’s confidence in the Quality of Life is evident in their future plans for the company. Nintendo’s current fiscal year represents a small amount of growth, according to the company. The Quality of Life is what will develop into another pillar to keep Nintendo afloat. Growth of the Quality of Life will reach a major role in company profits by the year 2017.

Check out Gibson’s tweets below.

What do you think of Nintendo’s emphasis on the Quality of Life? What could it possibly be? Nintendo seems to be hinting at a health service, but it’s anyone’s guess. Sound off in the comments below.

Source: Twitter

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