The most recent issue of Global License, a business magazine aimed at licensors and corporate executives, featured an interview with Ivo Gerscovich, the current Chief Brand Officer of Sonic the Hedgehog and Senior Vice President of SEGA of America. The interview was made to celebrate Sonic the Hedgehog‘s 25th anniversary and mainly discussed the long history of the Sonic franchise, as well as SEGA’s current licensing plans for the series. At one point in the article, Gerscovich mentioned that he is very open to the idea of Sonic-themed amusement park rides, stating that the brand was a “perfect fit” for theme park partnerships.
Gerscovich’s full comments can be read below! Of course, this short blurb is no confirmation, but it is possible that SEGA is considering licensing the
Sonic brand to theme parks as a part of their 25th anniversary celebrations.
“One of the things that makes the brand so successful is that we are always looking at ways we can connect with our consumers.
“The [Sonic] brand is a perfect fit for theme park partnerships. It’s all part of an exciting year ahead.”
— Ivo Gerscovich
It should be mentioned that the
Sonic the Hedgehog brand has already been used in theme parks in the past. From 2010 to 2015, Alton Towers, a large amusement park in Staffordshire, England, had the “Sonic Spinball” ride, which was sponsored by SEGA. The Alton Towers Hotel even contained a few Sonic-themed rooms as part of this licensing deal. The ride was closed down in 2015 and re-branded itself as the “Spinball Whizzer” for the 2016 season, and the hotel rooms have been removed from the park as well.
What do you guys think? Would you like to see
Sonic come to theme parks? Let us know in the comments below!