Last week, Nintendo finally lifted the veil on their next console, Nintendo Switch, with a preview trailer. The video quickly accumulated over 10 million views, making it the most-watched Nintendo YouTube video ever. Speaking with investors after Nintendo’s second quarter earnings release, company President Tatsumi Kimishima revealed that official uploads of the trailer have now reached over 23 million views. Even more impressively, the official videos have a positive reaction rate of over 95%. Kimishima added “We are very confident that a lot of consumers around the world have become interested in Nintendo Switch.”

Source: Nintendo

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Ben Lamoreux

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