Yesterday we shared a study that proclaimed the decline of multiplayer gaming; however, today we have a much more positive study to share. The US Federal Trade Commission have found that its easier for minors to purchase age-restricted DVDs, CDs and movie tickets than it is for them to purchase video games.
Video games. Unchanged from 2010, 13 percent of
underage teenage shoppers were able to buy M-rated video games – the
highest level of compliance among the industries.
The following is a statement issued in response by ESRB President, Patricia Vance:
We applaud video game retailers for once again
demonstrating our industry’s ongoing commitment to parents. Enforcement
of video game sales policies continues to be substantially higher than
that for any other entertainment industry…This success is due in part to
retail partnership programs like the ESRB Retail Council, through which
we regularly conduct our own mystery shops to help retailers maintain a
high level of store policy enforcement. We will continue these
responsible efforts with unwavering dedication to serving parents
The full details of the study, including graphs and all, can be found here.